Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis
yes === Throughout the developed world, consumers are increasingly being encouraged to adopt cleaner, more eco-friendly behaviours. However, hybrid car adoption remains low, which impedes the move towards a lower carbon economy. In this paper, we examine the risks and drivers of hybrid car purchas...
| Main Authors: | , , , |
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| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/16632 |