Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
Yes === Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, information technology and information systems areas is social customer...
| Main Authors: | , , , , , |
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| Language: | en |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/17233 |