An integrated model for m-banking adoption in Saudi Arabia
Yes === Purpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach The proposed conceptual model was based on the technology acceptance model...
Main Authors: | , , , , |
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Language: | en |
Published: |
2019
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Subjects: | |
Online Access: | http://hdl.handle.net/10454/17463 |