Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

Yes === This study empirically examines the combined effect of two crucial internal consumer predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture. The study validated the extended theory o...

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Bibliographic Details
Main Authors: Patel, J.D., Trivedi, Rohitkumar, Yagnik, A.
Language:en
Published: 2019
Subjects:
Self identity
Internal environmental locus of control
Green purchase intention
Individualistic culture
Collectivistic culture
Theory of planned behaviour
Online Access:http://hdl.handle.net/10454/17524

Internet

http://hdl.handle.net/10454/17524

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