The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2
Yes === Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theo...
| Main Authors: | , , , |
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| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/17585 |