The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2
Yes === Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theo...
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ndltd-BRADFORD-oai-bradscholars.brad.ac.uk-10454-175852020-08-14T05:00:45Z The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 Tamilmani, Kuttimani Rana, Nripendra P. Prakasam, N. Dwivedi, Y.K. Meta-analysis Hedonic motivation Intrinsic motivation UTAUT2 Citation analysis Yes Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice. 2020-01-06T12:45:02Z 2020-01-17T14:33:25Z 2020-01-06T12:45:02Z 2020-01-17T14:33:25Z 2019-06 2019-01-08 2019-02-12 2020-01-06T12:45:06Z Article Accepted manuscript Tamilmani K, Rana NP, Prakasam N et al (2019) The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2. International Journal of Information Management. 46: 222-235. http://hdl.handle.net/10454/17585 en https://doi.org/10.1016/j.ijinfomgt.2019.01.008 © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license. |
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Meta-analysis Hedonic motivation Intrinsic motivation UTAUT2 Citation analysis |
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Meta-analysis Hedonic motivation Intrinsic motivation UTAUT2 Citation analysis Tamilmani, Kuttimani Rana, Nripendra P. Prakasam, N. Dwivedi, Y.K. The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 |
description |
Yes === Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice. |
author |
Tamilmani, Kuttimani Rana, Nripendra P. Prakasam, N. Dwivedi, Y.K. |
author_facet |
Tamilmani, Kuttimani Rana, Nripendra P. Prakasam, N. Dwivedi, Y.K. |
author_sort |
Tamilmani, Kuttimani |
title |
The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 |
title_short |
The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 |
title_full |
The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 |
title_fullStr |
The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 |
title_full_unstemmed |
The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 |
title_sort |
battle of brain vs. heart: a literature review and meta-analysis of "hedonic motivation" use in utaut2 |
publishDate |
2020 |
url |
http://hdl.handle.net/10454/17585 |
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