Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement
Yes === Social media analytics (SMA) is a dynamic field which has received considerable attention from both academics and management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates ne...
| Main Authors: | , , , , |
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| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/17590 |