THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation

Yes === This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) conseque...

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Bibliographic Details
Main Authors: Foroudi, P., Marvi, R., Kizgin, Hatice
Language:en
Published: Elsevier 2020
Subjects:
Online Access:http://hdl.handle.net/10454/17597