The Impact of Online vs. Offline Acculturation on Purchase Intentions: A Multigroup Analysis of the Role of Education
Yes === The aim of this research is to determine the extent of online and offline acculturation preferences affecting purchase intentions within a minority ethnic community. This study investigates the role of social media as an agent in terms of how it influences acculturation and consumption. It a...
| Main Authors: | , , , |
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| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/17799 |