Proactive environmental strategy and firm performance at the bottom of the pyramid
Yes === This paper uses insights from the natural resource-based view (NRBV) to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small and medium-sized enterprises (SMEs) operating in Ghana, the results suggest that the i...
Main Authors: | , , |
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Language: | en |
Published: |
Wiley
2020
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Subjects: | |
Online Access: | http://hdl.handle.net/10454/18023 |