Proactive environmental strategy and firm performance at the bottom of the pyramid

Proactive environmental strategy and firm performance at the bottom of the pyramid

Yes === This paper uses insights from the natural resource-based view (NRBV) to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small and medium-sized enterprises (SMEs) operating in Ghana, the results suggest that the i...

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Bibliographic Details
Main Authors: Adomako, Samuel, Ning, E., Adu-Ameyaw, E.
Language:en
Published: Wiley 2020
Subjects:
Proactive environmental strategy
SMEs
Performance
Bottom of the pyramid
Imitation orientation
Ghana
Developing economy
Online Access:http://hdl.handle.net/10454/18023

Internet

http://hdl.handle.net/10454/18023

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