Setting the future of digital and social media marketing research: Perspectives and research propositions

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yes === The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significa...

Full description

Bibliographic Details
Main Authors: Dwivedi, Y.K., Ismagilova, Elvira, Hughes, D.L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A.S., Kumar, V., Rahman, M.M., Raman, R., Rauschnabel, P.A., Rowley, J., Salo, J., Tran, G.A., Wang, Y.
Language:en
Published: 2020
Subjects:
Artificial Intelligence
Augmented reality marketing
Digital marketing
Ethical issues
eWOM
Mobile marketing
Social media marketing
Online Access:http://hdl.handle.net/10454/18041

Internet

http://hdl.handle.net/10454/18041

Similar Items