Consumer adoption of internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust
Yes === Despite the rapid growth of Internet banking (IB), customers in developing countries still hesitate to adopt this technology and its use in the Middle East remains low. This study aims to identify and examine the factors that predict behavioural intention and adoption of IB in Jordan. Four f...
| Main Authors: | , , , , |
|---|---|
| Language: | en |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18047 |