The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
Yes === Although there are several marketing implications that have been considered in the context of social media marketing, less attention has been paid to the influence of antecedents of consumer brand engagement (telepresence, social presence and involvement) and their consequences for non-profi...
| Main Authors: | , , , , |
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| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18068 |