Purchase intention in an electronic commerce environment: A trade-off between controlling measures and operational performance
Yes === Purpose: The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers’ synergistic perception of trust, the cost of products/services and operational performance (OP) – all of which in turn is postulated to con...
| Main Authors: | , , , , , |
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| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18108 |