Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review
Yes === Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of socia...
| Main Authors: | , , , |
|---|---|
| Language: | en |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18290 |