Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Yes === Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. Uncertainty over how different social networking sites can support brands i...
| Main Authors: | , , , , |
|---|---|
| Language: | en |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18406 |