The development of new services. New product development practices in the financial services industry: A model of successful determinants for NPD.
The combined environmental effects of technological change, increasing competition, new legislation and increasingly demanding consumers have created pressure within the financial services industry for change. One outcome has been a proliferation of new products in the marketplace. This researc...
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| Language: | en |
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University of Bradford
2009
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| Online Access: | http://hdl.handle.net/10454/3790 |