Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.

Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.

Bibliographic Details
Main Author: Elsayed, Abdelwaheb M.
Other Authors: Wills, Gordon
Language:en
Published: University of Bradford 2011
Subjects:
Marketing
Pricing
Promotion
Carpet manufacturing industry
Management
Sales promotion
Public relations
Online Access:http://hdl.handle.net/10454/4935

Internet

http://hdl.handle.net/10454/4935

Similar Items