Perspectives on Corporate Social Responsibility. Corporate Approaches to Stakeholder Engagement in the Pharmaceutical Industry in the UK and Germany.

This thesis addresses corporate approaches to CSR stakeholder engagement in the pharmaceutical industry in the UK and Germany. Its objective is to undertake mainly exploratory qualitative research to investigate how the selected sample manages CSR. The data was primarily accessed and collected fr...

Full description

Bibliographic Details
Main Author: O'Riordan, Linda
Other Authors: Fairbrass, Jenny M.
Language:en
Published: University of Bradford 2011
Subjects:
Online Access:http://hdl.handle.net/10454/5304