Critical Analysis and Evaluation of Interactive and Customised Applications on Mobile Television. Interactive and Customised Mobile Television Applications are Evaluated Using the Views of Consumers, Advertisers, and Telecommunications Operators with Regard to Services and Also Assessing the Usability of Mobile Devices.

Critical Analysis and Evaluation of Interactive and Customised Applications on Mobile Television. Interactive and Customised Mobile Television Applications are Evaluated Using the Views of Consumers, Advertisers, and Telecommunications Operators with Regard to Services and Also Assessing the Usability of Mobile Devices.

The shift of media from traditional forms to new digital ones has raised the possibility of new kinds of media services, including mobile television. In today¿s communications market, mobile phones are of increasing importance to users and, since mobile devices are connected most of the time, they h...

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Bibliographic Details
Main Author: Al Sheik Salem, Omar F.A.
Other Authors: Earnshaw, Rae A.
Language:en
Published: University of Bradford 2012
Subjects:
Mobile television
User-generated content
HCI
Infotainment
Product placement
Personalised advertising
Regulations
Non-commercial advertising
Human-mobile interaction
Mobile devices
Online Access:http://hdl.handle.net/10454/5403

Internet

http://hdl.handle.net/10454/5403

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