Corporate social responsibility and consumer purchase intention

Problem: Because an organizations’ profits are generally derived from product sales, it is important to recognize the relationship between consumers’ purchase intentions and organizational involvement in socially responsible practices. A gap exists in the research and studies conducted on consumer s...

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Bibliographic Details
Main Author: Dodd, Melissa D.
Other Authors: Sumner, David E.,|d1946-
Format: Others
Published: 2011
Subjects:
Online Access:http://cardinalscholar.bsu.edu/handle/123456789/193479
http://liblink.bsu.edu/uhtbin/catkey/1499270