Corporate social responsibility and consumer purchase intention
Problem: Because an organizations’ profits are generally derived from product sales, it is important to recognize the relationship between consumers’ purchase intentions and organizational involvement in socially responsible practices. A gap exists in the research and studies conducted on consumer s...
Main Author: | Dodd, Melissa D. |
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Other Authors: | Sumner, David E.,|d1946- |
Format: | Others |
Published: |
2011
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Subjects: | |
Online Access: | http://cardinalscholar.bsu.edu/handle/123456789/193479 http://liblink.bsu.edu/uhtbin/catkey/1499270 |
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