An exploratory study of the influences on and content of communication between retirement housing providers and retirees who are their potential customers
This study was designed to investigate influences on and content of communication between retirement housing providers and retirees who are their potential customers. This included communications: 1) prior to deciding on a retirement apartment, 2) the actual deciding process, and 3) postpurchase inf...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/178534 http://liblink.bsu.edu/uhtbin/catkey/720390 |