Designing evaluation tools to determine effectiveness of dental health care advertising campaign
This thesis involves development, execution and analyzing of the first of a two-part longitudinal study for use in researching and evaluating the 1980 advertising campaign sponsored by the Indiana Dental Association.The data for this analysis was derived from responses to a 501-person random telepho...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/182300 http://liblink.bsu.edu/uhtbin/catkey/239341 |