Are students customers? : a study of freshman students' perceptions on customer service

The purpose of this study was to investigate the role of customer service in higher education. Student perceptions of customer service were collected and examined through a survey instrument developed for this study. Two-hundred and seven participants completed the survey resulting in a 23% return r...

Full description

Bibliographic Details
Main Author: Phillips-Orban, Jill
Other Authors: Ball State University. Dept. of Secondary, Higher, and Foundations of Education.
Format: Others
Published: 2011
Subjects:
Online Access:http://cardinalscholar.bsu.edu/handle/handle/185559
http://liblink.bsu.edu/uhtbin/catkey/1020178