Idea generation techniques : an analysis of three idea generating techniques

This experiment was designed to give further understanding of the underlying factors which influence group idea generation. The first objective of this study was to compare the impact of using computer technology and traditional technologies for creating ideas. The effectiveness of three idea genera...

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Bibliographic Details
Main Author: Baek, Kwang Ho
Other Authors: White, Michael J.
Format: Others
Published: 2011
Subjects:
Online Access:http://cardinalscholar.bsu.edu/handle/handle/186319
http://liblink.bsu.edu/uhtbin/catkey/1100445