Multimedia as a promotion tool : a heuristic approach

The United States is in an emerging period of transition, shifting to online multimedia campaigns. This research attempts to explore general knowledge of multimedia expansion, and through qualitative research methods provide a successful model for the development of an effective promotion tool. Find...

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Bibliographic Details
Main Author: Anderson, Sarah E.
Other Authors: George-Palilonis, Jennifer
Format: Others
Published: 2011
Subjects:
Online Access:http://cardinalscholar.bsu.edu/handle/handle/188524
http://liblink.bsu.edu/uhtbin/catkey/1397367