REGIONAL WINE REPUTATION: HOW IT INFLUENCES TRADE AND CONSUMER PURCHASING BEHAVIOR

REGIONAL WINE REPUTATION: HOW IT INFLUENCES TRADE AND CONSUMER PURCHASING BEHAVIOR

ABSTRACT Regional Wine Reputation: How It Influences Trade and Consumer Purchasing Behavior Joseph Bernard Ostrander What are wine trade buyers and wine consumers willing to pay for a bottle of wine based on the reputation of the grape growing region apart from existing corporate branding reputation...

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Bibliographic Details
Main Author: Ostrander, Joseph Bernard
Format: Others
Published: DigitalCommons@CalPoly 2015
Subjects:
wine trade
wine consumers
wine purchasing behavior
wine region reputation
Agribusiness
Online Access:https://digitalcommons.calpoly.edu/theses/1514
https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=2664&context=theses

Internet

https://digitalcommons.calpoly.edu/theses/1514
https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=2664&context=theses

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