Business Value of the CRM Approach : the Case of 5 Stars Hotels in Lebanon

Business Value of the CRM Approach : the Case of 5 Stars Hotels in Lebanon

Show other versions (1)

Business Value of the CRM Approach - the Case of 5 Stars Hotels in Lebanon Customer Relationship Management (CRM) is an organizational-wide ongoing process. It provides a systemic approach to aligning business processes, technologies, and the customer. The application of the CRM approach in the hosp...

Full description

Bibliographic Details
Main Author: Nakhoul, Imad
Language:English
Published: Université de Grenoble 2011
Subjects:
[SHS:GESTION] Humanities and Social Sciences/Business administration
[SHS:GESTION] Sciences de l'Homme et Société/Gestion et management
CRM approach
Business Value
CRM Activity
CRM Technological Factors
CRM Orientation Factors
CRM Organizational Factors
Online Access:http://tel.archives-ouvertes.fr/tel-00677715
http://tel.archives-ouvertes.fr/docs/00/67/77/15/PDF/32997_NAKHOUL_2011_archivage.pdf

Internet

http://tel.archives-ouvertes.fr/tel-00677715
http://tel.archives-ouvertes.fr/docs/00/67/77/15/PDF/32997_NAKHOUL_2011_archivage.pdf

Similar Items