品牌轉換－交易成本之應用
Company's existence bases on the customers it owns. The benefit that the customers bring about is the key factor that firm lasts and grows. Study of brand switching helps us understand the forces that lead consumers to stay with or switch to an other brand. Factors that affect brand switching...
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| Language: | 英文 |
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國立政治大學
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| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22A2010000409%22. |