推敲可能性模式在兒童消費行為之應用
This research was designated with three goals. First, this study is aimed to investigate the influence of advertisement message (central cue) on children's advertising attitude, belief and consumption intention. Secondly, to investigate the influence of brand (peripheral cue) on children'...
| Main Authors: | , |
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| Language: | 英文 |
| Published: |
國立政治大學
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| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22A2010000472%22. |