Total Cost Analysis of Channel Flow: A Case of Consignment Store

This is a case analysis according to the author’s working experience in P&G. This thesis focuses on the consignment stores in the market of home products. The author takes apart the channel functions into eight flows, and uses 4 types of transaction cost to discuss the relationship between manuf...

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Bibliographic Details
Main Authors: 洪國注, Hung,Mark
Published: 國立政治大學
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