品牌人物之塑造與管理-美日成功個案分析
Character brands have become a trend in business. Firms create character brands to draw consumer’s attention. For successful character brands, a strong attachment will be created to the consumers, so the brand-customer relationship will be loyal and powerful. The purpose of this research is to exami...
Main Authors: | , |
---|---|
Language: | 英文 |
Published: |
國立政治大學
|
Subjects: | |
Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0094351042%22. |