墨西哥商薩果堤克有限公司進入高檔市場之策略

墨西哥商薩果堤克有限公司進入高檔市場之策略 === Salxotico, Co., Ltd. is a manufacturer of salsa for the high end market. Main products are salsas in the gourmet segment. Company relies on innovation to be a distinctive brand, main goal is to position the brand as a leading company in the high end segment and achieve sale...

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Bibliographic Details
Main Authors: 村上勇, Yuichi Murakami Coronado
Language:英文
Published: 國立政治大學
Subjects:
Online Access:http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0096933055%22.