台灣國家消費類電子品牌之價值
Taiwan has had a strong OEM electronics industry for over 20 years now, but in a time of narrowing profit margins Taiwan has been trying to move to a more OBM oriented strategy. In this study I have shown that even though Taiwan has been able to create several globally recognizable and –in the eyes...
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| Language: | 英文 |
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國立政治大學
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| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0099933058%22. |