光學儲存媒體之品牌研究--以台灣廠商為例

光學儲存媒體之品牌研究--以台灣廠商為例 === Brands are more than just combined names and symbols. Brands represent more than a company, they represent a product and its consumers’ perceptions and feelings. It is known that some analysts see brands as the major enduring assets of a company, outlasting the company’s sp...

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Bibliographic Details
Main Author: 蔡年芳
Language:英文
Published: 國立政治大學
Subjects:
Online Access:http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0909330151%22.