社會化臨場感對行動服務採用行為之影響
In this study the technology acceptance model (TAM) serves as the foundation to analyze the behavior of consumers with regards to their use of the smartphone and its associated services. The research also aims to provide a basis for companies that need a complete theoretical framework to bett...
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| Language: | 英文 |
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國立政治大學
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| Subjects: | |
| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0943550201%22. |