飛利浦可攜式多媒體播放器之台灣市場通路策略
飛利浦可攜式多媒體播放器之台灣市場通路策略 === The Channel Strategy of Philips Portable Media Player in Taiwan By Hans Chang Philips GoGear, Philips’ line of portable media players, was first launched in Taiwan in 2007, but was withdrawn from the market in the same year. In 2009, Philips re-launched GoGear in Taiwan,...
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| Language: | 英文 |
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國立政治大學
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| Online Access: | http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0959330241%22. |