百略醫學科技股份有限公司:國際品牌、品牌策略個案研究

百略醫學科技股份有限公司:國際品牌、品牌策略個案研究 === Abstract Microlife Corporation: A Globalizing Brand By Gerald A. Roliz Microlife Corporation engages in the development and manufacturing of medical diagnostic equipment for institutional and home use worldwide. Their primary product offering includes blood pre...

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Bibliographic Details
Main Author: 羅綠楊
Language:英文
Published: 國立政治大學
Subjects:
Online Access:http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0959330291%22.