本地化玉米餅：台灣多力多滋傳播策略案例研究

本地化玉米餅：台灣多力多滋傳播策略案例研究

Show other versions (1)

無 === This study examines the strategies adopted by the global brand Dorito’s in Taiwan, and contrasts the communicative strategies with those used in Mexican market. The foundation of this analysis resided in Hofstede’s Cultural Dimensions. This research has sampled filmic advertisements used in pr...

Full description

Bibliographic Details
Main Authors: 加何塞, José Manuel Galiano García
Language:英文
Published: 國立政治大學
Subjects:
文化層面
文化
文化價值
價值悖論
營銷上訴
產品設計
交際策略
Hofstede's cultural dimensions
Culture
Cultural values
Value paradox
Marketing appeals
Product design
Communicative strategie
Online Access:http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G1044610151%22.

Internet

http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G1044610151%22.

Similar Items