Case Study of the 2012 Campaign Strategies: How Campaign Strategies Promote Democracy and Enrich Participation

This thesis will analyze the 2012 presidential campaign strategies, and their impact on the election. Specifically it will look at whether attack ads had an impact on the swing state polls. It will also examine the influence of technology, social media and grassroots campaigning on voter turnout. Fr...

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Bibliographic Details
Main Author: McNitt, Emily L
Format: Others
Published: Scholarship @ Claremont 2013
Subjects:
Online Access:http://scholarship.claremont.edu/cmc_theses/640
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1622&context=cmc_theses