The Existence of State Dependence and Switching Costs in the Transition From MySpace to Facebook
In this paper, I examine the existence and roles of state dependence and switching costs in the mass transition from MySpace to Facebook during the 2007-2008 time period. Using a dataset that compiles individual browsing behavior and a discrete multinomial logit model, I find precise, yet extremely...
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| Format: | Others |
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Scholarship @ Claremont
2013
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/246 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1257&context=scripps_theses |