The Principles of Persuasion in Executive Leadership
Persuasion is becoming increasingly prevalent and important for executives in the business world, especially in light of the current economic situation and the shifting dynamic in organizational management. As a result, it is worth examining the scientific process behind persuasion and how applying...
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Scholarship @ Claremont
2010
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/25 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1026&context=cmc_theses |