Film Review Aggregators and Their Effect on Sustained Box Office Performance
This thesis will discuss the emerging influence of film review aggregators and their effect on the changing landscape for reviews in the film industry. Specifically, this study will look at the top 150 domestic grossing films of 2010 to empirically study the effects of two specific review aggregato...
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Format: | Others |
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Scholarship @ Claremont
2011
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Online Access: | http://scholarship.claremont.edu/cmc_theses/291 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1237&context=cmc_theses |