Are Olympic Sponsorships Worth it? The Case of the Vancouver 2010 Winter Olympic Games
As corporate sponsorship of sporting events becomes a more popular marketing tool, the price tag associated with these sponsorship agreements has steepened considerably. Over the past thirty years, sponsorship has become an integral part of the Olympic Games. In this paper, we employ an event study...
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| Format: | Others |
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Scholarship @ Claremont
2012
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/406 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1412&context=cmc_theses |