Determinants of Box Office Revenue: A Short-term vs. Long-term Comparison
Producing, marketing, and releasing movies in theatres is extremely risky, with many different variables affecting its success. In order to reduce the number of failures, it is essential that the drivers of box office performance are understood by studio managers. This paper examines the combined ef...
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| Format: | Others |
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Scholarship @ Claremont
2012
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/486 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1556&context=cmc_theses |