From Math Men to Mad Men: Digital Media & the New Ad Strategy
Developments in advertising are necessarily tied to shifts in media technology – by this very fact, the industry has changed significantly since the 1960s. In the 21st century, ad men have to contend with an increasingly complex and fractured digital landscape. Big, traditional ad agencies – like th...
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Scholarship @ Claremont
2014
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| Online Access: | http://scholarship.claremont.edu/cmc_theses/807 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2001&context=cmc_theses |