The Effects of Luxury Brands’ Social Media Marketing on Purchase Intention and Consumer Behavior
Abstract In an increasingly digital world, organizations and individuals are turning to web-based applications as a source of information and method of inter-personal communication; this includes social media. This literature review analyzes the effects of social media marketing in luxury fashion br...
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| Format: | Others |
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Scholarship @ Claremont
2019
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| Online Access: | https://scholarship.claremont.edu/cmc_theses/2026 https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=3131&context=cmc_theses |