What Would You Buy? The Effect of Color and Font Size on Purchase Intention in Digital Advertisements
Business professionals have always been intrigued on how to increase purchases through advertisements. Digital advertisements are a new medium in which businesses can utilize to connect with consumers. In this study, participants (n = 126) were presented advertisements on a Qualtrics survey that man...
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| Format: | Others |
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Scholarship @ Claremont
2019
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| Online Access: | https://scholarship.claremont.edu/cmc_theses/2217 https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=3227&context=cmc_theses |