Color and Type Effects on Tone, Likelihood of Purchase & Attraction
This study examined the effect of colors and typography on attraction towards a product, tones evoked by the product, and likelihood that a participant would buy a product. Prior research has addressed how color and type influence visual design and those who come in contact with it in a multifaceted...
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| Format: | Others |
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Scholarship @ Claremont
2014
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/482 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1492&context=scripps_theses |